Quip Soda
Quip isn't just a drink; it's a punchline with protein. I designed the Jester identity with a crown logo to reflect our sharp wit and playful rebellion against fitness industry pretension. It’s a mark and brand for those who work hard, laugh harder, and don't need to shout to be strong.
SERVICES:
Strategy, naming, brand & label design
INDUSTRY:
Food & Beverage
YEAR:
2024
Quip needed a bold brand identity to bridge the gap between fitness shakes and sugary sodas, defining and dominating a new category. Here is what that bridge looked like.
