Credence Genomics
Credence Genomics created amazing new technology that uses genomics and metagenomics to quickly detect pathogens. However, their old appearance was confusing and hard to understand. They needed help building a clear, strong brand so the world's best doctors would trust them and use their science to save lives.
Check out their brand guide
SERVICES:
Strategy, visual identity design.
INDUSTRY:
Healthcare Technology
YEAR:
2023
We moved away from traditional medical blues and greens, instead using a vibrant red and orange palette to convey professional urgency and the critical nature of their diagnostic technology.
